marketing campaigns that drove over 30
small business contracts to a young web
development company during a 6-month time span totaling over $203,750.
New Markets –
$101,350 in CRITICAL "first-customer"
sales using effective test marketing campaigns to prove new
business market opportunities for 3 different start-up companies.
Intuitive Visionary -
Identifies & capitalizes on emerging
market opportunities to successfully drive business
growth while calculating and managing risk exposure for
optimal revenue growth.
Technologically Astute -
High degree of understanding to tactically
implement and integrate pay-per-click, e-mail, RSS,
blogs, podcasting and search
engine optimization, and interactive advertising campaigns
Broad Skill Set -
Experienced in new product development, marketing strategies &
planning, campaign management, e-commerce implementations, market research,
product pricing & detailed competitive analysis.
Experienced Business Planning -
Created compelling business plans, marketing
plans and capital funding strategies that were essential in
soliciting numerous angel and venture capital investors.
New Product Introduction Expert -
Achieved superior product acceptance by combining
market research with covert competitive intelligence to
tactically influence effective pricing, differentiation, and
Technologically Insightful -
the functional specifications and usability interfaces
for numerous web-based applications and modules for use
as Application Services. Modules included: content management /
syndication, ad-management, links engine, affiliate program
management, poll manager, survey manager, and a rules engine.
New Media / On-Line Publishing Expertise -
innovative performance based freelance
compensation and work-flow model. Introduced ideas of taxonomy
to contextually re-distribute minor content assets. Leveraged content assets for syndication to
Accomplished Business Negotiator -
negotiated numerous high-stakes contracts, acquisitions and
strategic business alliance relationships.
Effective Public Speaker -
about 3 major presentations annually to between 30 and 500
attendees at national marketing and Internet trade group conferences.
Outspoken Community & Industry
Proactive in numerous trade groups like
the National Business Incubators Association, The Association of
Internet Professionals, The American Marketing Association and
the Northeast Ohio Software Association. Fills key
leadership roles in the MarCat Resident Retention Community
Action Team of the Connection Series.