ALTI's Apprentice Boardroom Report For 4/01/05 (Episode #11)
Practical Lessons From The
The remaining 8 contestants participating in the 11th episode of Donald Trump's Apprentice job interview and reality TV show were charged to create a pizza using uncommon ingredients for Dominos Pizza.
There were few substantive lessons and thus, I've opted to offer a potpourri of practical tips suitable for anyone in business.
Makes Someone A Good Leader?
According to the military, a leader is someone that others look up to and is someone they trust. Leaders have earned the respect and honor of their peers. Leaders tend to do the right thing, even when no one is looking. Leaders are effective at communicating ideas and selling them to achieve buy-in from their peers. Leaders have a strong vision for the future.
Leadership is gained by ones actions, consistent behavior wins trust and loyalty. In business, skill, competence in ones profession are a good start. Regard and value for people form the foundation for trust and loyalty. Genuine inspiration and motivation is accomplished by a solid core set of values and beliefs that drive a leader.
Although your position may give you the authority to accomplish certain tasks and objectives in your organization, this power does not make you a leader...it simply makes you the "boss". Leadership makes people want to achieve high goals and objectives, while, on the other hand, bosses tell people to accomplish a task or objective. A boss tells others what to do...a leader shows it can be done.
U.S. Army 11 Leadership Principles:
Pre-selling: From the moment you decide to be in business, like it or not, you are always selling. From the CEO down, everyone sells. Business who are aggressive often pre-sell meaning they get commitments, purchase orders and often payment in advance of the delivery of the product or service. These business are wise to do this as it increases cash flow and requires less capital investment.
Do You Target A Market?
Target Marketing deploys marketing assets in a manner to move potential customers as far as possible into the sales cycle. In the case of tonight's episode, sending promotional models to college dorms during lunch, during the week, several blocks away is not the highest targeted market. Most people know during school, college students consume more pizza on a Friday or Saturday night than any other time. However, hungry business professionals chained down to their desks over lunch are an easier target to sell.
When looking at your target market, it is important to know when your customers buy, why they buy and which demographic has the financial resources to pay for your products or services.
Etiquette 101 - Control Your Temper
We have all become familiar with Chris Shelton's, 22, explosive temper and foul mouth. While he has incredible potential, Chris will cap his success if he does not learn to contain his temper and clean up his language. This type of behavior does not win customers, it does not create customer loyalty and it certainly erodes leadership potential. The fact that Chris has made it this far is astonishing.
Bottom line, never lose control. If you must raise your voice or swear, do so under full control, and only to emphasize a point. However, I personally like to challenge myself and try very hard not to resort to such tactics as I feel they are too emotional, often transparent and unproductive.
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