ALTI's Apprentice Boardroom Report For 3/11/05 (Episode #8)
promotional production to be aired on FuseTV. The winning team was the team who raised the most money for the charity.
In watching tonight's eighth episode, you might find yourself wondering, "when will you ever need to run a celebrity auction," well, here are some practical lessons pulled straight from tonight's episode that you can apply to your business today:
A Manager Lead More Than One Task At A Time?
I maintain that a good manager MUST know how to keep their fingers on the pulse of all mission critical tasks at the same time, and we don't have to look very far for proof. Kendra Todd, 26, started the task observing her teammates in the negotiation task, once she felt confident, she delegated the task with the rule, "all deals must come through her for final approval."
Kendra wisely established rapport with her team, recognized the talent was there to fulfill the mission, and set appropriate guidelines and check points to ensure the task progressed as expected. In business, there must be a system of reporting and accountability, and a manager must be confident the team is hitting the milestones and clearing issues with management.
In a larger organization, reporting and decisions uphold to a "threshold" as issues travel up the hierarchy. At the end of the day, even Donald Trump knows what's going on in all mission critical areas appropriate for his position. How often have we seen him, hands-on, negotiating contracts with construction trades?
The key is to know, what is mission critical, and when are you over-managing. There are 2 simple questions I use to determine this.
Can your business survive through poor performance of the project?
If the answer to either question in leans toward the negative, the manager must establish appropriate controls to insure the task is executed and implemented with the highest possible degree of success.
In the case of Chris, being too close to John carried with it too much trust when performance was absolutely critical. However, John did proclaim to be a musician and sold his team that he was most likely to know what musicians would donate to the auction. In that case, if you set yourself up as the expert, and fail to deliver, be prepared to hear the words, "Your Fired" and Mr. Trump's finger pointing squarely at you.
Here are THREE critical things to consider when exploring charitable work as a promotional strategy:
Tie-In Must Provide Great Synergy
In The Benefit
The Right Audience
ALTI Consulting and our
team of specialists can establish management feedback systems or work
with you to leverage a charitable promotion. To get started give us a
call or shoot us an e-mail for ONE free hour of complimentary
consultation. (206) 984-9560 or
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