|Initiatives are action oriented / deliverable driven with a task level focus to achieve results in all aspects of eCommerce. Services include:
Buying web display advertising and managing conversion to ROI.
E-Mail Marketing: From list development to campaign testing and implementation, with detailed back-end performance reporting to maximize results.
Pay-Per-Click: Management of cost effective performance based campaigns to achieve targeted results at an optimal ROI.
Search Engine Optimization: Advising search engine optimization
teams at the start of an SEO project to improve strategy, effectiveness and ROI for the client.
Affiliate Networks: Development and management of website sales affiliate strategies as an effective sales channel.
Web Usability: Work with designers at the start of a web design project to integrate web usability and build a web site right the first time.
Buy Flow Analysis: Work with designers to optimize the on-line purchase process to minimize abandonment and increase add-on
sales for greater visitor to conversion ratios.