Marketing Strategy
	Initiatives are advisory, broad, high level, long-term planning that skew slightly toward the application of technology as a key differentiator or competitive advantage. Services include:
Competitive Intelligence: Identify competitive threats, develop tactical action plans to not only defend market share but to also take advantage of critical offensive opportunities. Market Feasibility: Determine market segmentations, size, readiness, competitive climate and pricing strategy to create ROI feasibility analysis. Product Development: Working with engineering and design teams to rapidly test market prototypes, identify the appropriate mix of functions, features and ease of use. Sales Channel Development: Building or improving sales channels  Sales Process Automation: Analysis of market opportunities to introduce technology to prospect, qualify and generate leads with little or no human intervention Trade Show Planning: Selecting, budgeting, planning and organizing the overall objectives, strategy and mission of attending trade show events.